Bondi Brands Group (Hong Kong) → Seafolly Pty Ltd
completedDeal announced2023-08-08
BuyerBondi Brands Group (Hong Kong)
SellerSeafolly Pty Ltd
SectorApparel/Swimwear
ValueA$70.0M
Deal typeM&A
Newly formed Hong Kong-based Bondi Brands Group, backed by investors including Quadrant Private Equity and Vision Brands Group, acquired Australian swimwear label Seafolly from L Catterton for a reported A$70 million.
Why the buyer wanted it
Bondi Brands Group was formed specifically to acquire Seafolly, seeking to grow the established Australian swimwear brand under new ownership after Catterton's near-decade ownership.
Why the seller agreed
Catterton, which had owned Seafolly since 2014 (including through its 2020 administration), exited via a cash sale; the deal also paid out debt provider Longreach Capital.
Stock reaction
Not applicable — Seafolly is privately held.
Deal mechanics
Deal structure
All-cash acquisition